BOULDA

BOULDA BRAND IDENTITY & PRODUCT DESIGN • PASSION PROJECT

Climbing is better together

Boulda is a concept for a mobile climbing app that helps climbers discover routes, track progress, and connect with their community. As a climber myself, I wanted to explore how brand identity and product design could come together to create an experience that feels approachable, energetic, and connected to climbing culture. The project explores a cohesive visual language across branding, mobile interfaces, iconography, and merchandise.

ROLE

Visual & Product Designer

TIMELINE

2026

Brand Identity, Product Design, UI/UX

FOCUS

Mobile App, Iconography, Merchandise

EXPERIENCE

Building a playful identity for climbing

01. BRAND IDENTITY

The visual identity draws inspiration from the energy and movement of bouldering. Bold typography, geometric shapes, and a vibrant color palette create a recognizable brand that feels adventurous, welcoming, and approachable. The identity was designed to work across digital interfaces and physical applications, establishing a consistent visual language throughout the experience.

Bringing the brand into the app

02. PRODUCT EXPERIENCE

The mobile experience explores how climbers might discover new routes, track their progress, and connect with others. I focused on creating an interface that feels intuitive and easy to navigate while carrying the same playful personality established in the brand identity.

SEARCH FOR ROUTES
SEE THE ROUTE AND CLIMB
CREATE A NEW ROUTE
CLIMB AND SHARE YOUR EXPERIENCE WITH OTHERS
03. BRAND EXTENSIONS

Beyond the screen

To explore how Boulda could exist beyond the app, I extended the visual identity into merchandise and physical touchpoints. These applications demonstrate how the brand's colors, typography, and graphic elements can adapt to different formats while maintaining a recognizable personality.

CHALK BAG, CRASH PAD, AND CAP CONCEPTS