YAHOO GAMES IQ TRIVIA • 2026

Casual Gaming Brand Design & Product Strategy

Redesigning Yahoo's entry experience to drive higher click-through and play rates, establish a cohesive visual language, and introduce a recognizable first-party mascot for casual trivia players.

Facebook's IQ Trivia game app icon with a cartoon owl reading a book on a purple background with various icons like trophies, light bulbs, and clocks.
Facebook's IQ Trivia game app icon with a cartoon owl reading a book on a purple background with various icons like trophies, light bulbs, and clocks. 
ROLE

Brand & Visual Designer


TIMELINE

2-Week Sprint

Head of Games
Product Manager
Brand Studio
Design Studio

TEAM

Brand Identity, Visual Systems, Illustration

SKILLS
01. OVERVIEW

Designing a playful brand identity for Yahoo's modern trivia audience.

Yahoo Games wanted to refresh how IQ Trivia appeared across its homepage and game-card surfaces. The existing design lacked a distinctive visual identity and crucial game context. The brief called for a more playful, recognizable entry experience anchored by a character mascot and a flexible illustration system for trivia topics.

Screenshot of Yahoo! IQ Trivia game interface with cartoon icons of game elements, a cat mascot, and a purple play button. 
POLISHED IQ TRIVIA HOMEPAGE ENTRY MODULE (TOP) AND GAME CARD DESIGN (BOTTOM) FEATURING THE BRAND OWL MASCOT AND COLORFUL GAMING COMPONENTS
07. RETROSPECTIVE

Key takeaways

Using in-game elements

Using the in-game elements in the game card designs help communicate the game to the users. It gives them an insight into the game play, game design, and the casual nature of the games.

Structured constraints improve content speed

Building a repeatable card template made it simple for the editorial team to launch new trivia subjects. Designing clear systems early saves production time down the line.