A large orange square with rounded corners featuring a black lowercase letter 'b' in the center.

Boulda

Boulda is a rock climbing app that connects climbers, helps them find and create routes, learn new skills, and build community.

Climb on!

Boulda’s vision is to make climbing more accessible, connected, and inspiring for everyone. It celebrates the joy of discovery and the sense of community built through shared exploration.

The brand helps climbers learn, track, and share progress while honoring the outdoor spaces they love. Through thoughtful design and technology, Boulda bridges the digital and physical worlds of climbing.

Black logo with a stylized B and the word Boulda in black text.

App & Web

The Boulda interface balances utility with a sense of adventure. Bold color, clear typography, and confident layouts guide climbers from route discovery to progress tracking to community. Every screen was designed to feel as direct and physical as the sport itself.

Mobile phone screen showing an outdoor rock climbing app called Boulda, featuring images of people climbing rocks and a description of the app.
A climbing gym with a group of people watching a man in a gray tank top and shorts climb on the wall. The gym features a faux stone wall for bouldering, with some gym mats on the ground. The lower section of the image displays a mobile app login scre
Smartphone screen displaying a social media app with posts about rock climbing. The top post shows a person climbing on a dark rock wall, with the caption mentioning a trip to West Rock in New Haven. The bottom post shows another person climbing on a
Mobile app map screen showing a central area labeled 'Rat Rock' with numbered colored circles around it, indicating different locations, on a grey background with a bottom menu bar.
A smartphone screen displaying a rock climbing app with a map of Central Park, featuring a climbing route called The Crack on Rat Rock, with a photo of the rock wall and climbing instructions.
Mobile phone screen showing a rock climbing route planning app with a grid overlaid on a rock face.
Screenshot of Boulda mobile app homepage showing a outdoor climbing route map at Central Park, with a woman smiling and dressed in climbing gear, in black-and-white background, and orange and black user interface elements.
Logo for Boulda, a climbing organization, featuring a stylized black climbing hold and the text "Boulda" with the slogan "Climbing for all" on a background of orange and yellow shapes.

Brand Design

Boulda's visual identity draws from the raw energy of outdoor climbing. The palette of bold oranges, deep charcoals, and sunlit yellows was chosen deliberately — colors that feel like grit, heat, and optimism. The result is a brand that stands apart from the category and feels genuinely connected to the people who climb.

Diagram showing the components of a logo design for 'Boulda,' including an icon, a wordmark, and the logo itself.
Color chart showing three colors: Canyon Red with hex code E65127 and RGB values (230, 81, 39), Sunset Yellow with hex code EA8A19 and RGB values (234, 138, 25), and Charcoal with hex code 212121 and RGB values (33, 33, 33).
Comparison of logo designs for the brand 'Boulda', showing different color schemes and styles.
Sample text showing different font styles and sizes on an orange background, including bold, semi-bold, and regular weight samples.
Screenshot of a mobile app interface with a row of icons, including home, map, checkmark shield, warning triangle, gear, pencil, eraser, speech bubble, cloud upload, arrow icons, and star icons, all in grayscale.
Three Boulda branded outdoor accessories on colorful backgrounds: an orange insulated mug holder, an orange portable foldable seat pad with black straps, and a tan cap with a black Boulda logo.